Media Coaching
Sessions are led by an experienced communicator and former journalist. They include an interactive presentation on:
- how to get your stories covered by the media;
- how to manage your side of the interview;
- how to develop your media message;
- how to get your message into the story;
- how not to be misquoted;
- what not to say to the media;
- how to become a trusted source; and
- how to have a successful interview.
Following the presentation, participants are given the opportunity to test what they have learned in mock interviews with the media coach.
These mock interviews provide participants with experience dealing with "media", in a non-threatening situation. Participants will find a significant improvement in their understanding of the media and the way in which they deal with the media, by the end of the session.
All participants receive a media coaching handbook, as well as media tip cards to take home with them.
Who needs Media Coaching?
Anyone in a position of authority in an organization such as:
- managers;
- directors;
- executive officers;
- ministers; and
- anyone in charge of a program which may be of interest to a range of audiences.
If you provide information to someone who may sometimes speak to the media , if you want to know how to have programs or issues covered by the media, this session is for you as well.
Click here for more details on media coaching seminars and pricing (pdf - 410 KB).
